Irvine, California · Authorized to work in the U.s.

Irvine, California · Authorized to work in the U.s.

Design leadership for products and services worth doing properly

Design leadership for products and services worth doing properly

Design leadership for products and services worth doing properly

Fifteen years of design experience in complex environments where regulation, legacy operations and customer experience all have to hold at once. Over six years leading cross-functional teams of research, design and delivery, working closely with the wider stakeholder groups around them. Recently that's included AI: I led design on a Gen-AI tool for a bank's fraud team, giving analysts more capacity to detect fraud and better outcomes for customers.

Portrait of Oscar Choi, design leader

About

How I lead.

I'm Oscar, a design leader with fifteen years in complex digital services, mostly financial services, insurance and enterprise technology. For the past six years I've led teams across a variety of projects, and the thing I care most about is clarity of direction: getting the team, the stakeholders and the constraints pointed at the same problem, then staying close enough to catch it when they drift apart.

I set direction and then get out of the way where I can but I stay hands-on where it matters most. On the call-assist project, for example, I ran discovery myself. Otherwise I'd rather have people I trust get on with it, and come to me for alignment, quality and to build on ideas together. I can be stubborn about understanding something properly, and I'll proactively chase clarity even after I've let a project move forward without it.

Based in Irvine, California. Open to Product/Service Design Lead and Senior Design Manager roles across the US.

Leadership

Team Leadership

Design Strategy

Stakeholder Alignment

Hiring & Mentoring

Practice

Service Design

Journey Mapping

Design Systems

UX Strategy

Content Strategy

Emerging

AI Product Design

Human-AI Interaction

GenAI Workflows

Experience

2021 - 2026

Experience Design Lead (Principal Consultant)

Capco · Financial Services

2021

Design Lead - Contract

BP · Energy

2020

Lead UX Designer - Contract

Legal & General · Financial Services

2018 - 2020

Senior UX Consultant - Contract

Dentsu Aegis Network · Marketing

2017 - 2018

Senior UX Designer - Contract

Aviva · Financial Services

2016 - 2017

Senior UX Designer - Contract

Pearson · Publishing

2013 - 2015

Senior User Experience Consultant

Deloitte Digital · Consulting

Contact

Let's work
together.

Open to Product/Service Design Lead, or Senior Design Manager roles where strategy and team leadership matter as much as craft.

Oscar Choi

© 2026 · Irvine, California